Thankfully, Electronic Arts has produced a superb game worthy of the Masters moniker. Woods but the hallowed ground of Augusta National Golf Club, the tournament’s home in Georgia. And that is because the real star of Tiger Woods PGA Tour 12: The Masters, released recently by Electronic Arts for the Xbox 360, Wii and PlayStation 3, is not Mr. Woods now finds himself taking a back seat to inanimate terrain. But one company that has continued to release major, mass-market consumer products under the Tiger Woods brand is Electronic Arts, the game giant.Įven within his own video game franchise, however, Mr. Woods the very definition of marketing ubiquity. Neither do many of the sponsors who helped make Mr. But for whatever trouble he is having getting his game and his life back together, I, like millions of others, have zero sympathy.
Heading into this week’s Masters tournament, I am not rooting against him. So when he humiliated his wife and family (not to mention himself) in front of the entire planet with his spectacular sexual self-immolation, I was as disgusted and disillusioned as any fan could be. Then, after meeting him and learning that he could talk about video games the way a normal dude does, I thought I actually liked him as a person. As a multiracial American who likes golf, I once revered Tiger Woods from afar.
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